Social media has boomed over the past few years, and Twitter is one medium which has particularly excelled.
The popular social networking website possesses a wealth of search engine optimization opportunities.
One key component of SEO which needs to be utilized effectively is link building, thus read on to discover how to use Twitter as part of a great link building strategy.
1. Give people the option to share your content
If you provide interesting and good quality content, then there is no reason as to why people won’t want to share this with their friends.
Nevertheless, they are unlikely to do it the long way by taking the time to copy and paste the link.
Thus, it is recommended that you utilize one of the many Twitter share badges which are available. You can insert a shared badge with every post you create, and thus all people need to do to share your content on Twitter is click a mere button.
2. Link to your Twitter page when possible
When utilizing SEO link building you need to provide quality links inbound to your website, inbound to your Twitter, and outbound from your Twitter to your website.
Creating quality inbound links to your Twitter is important because Twitter provides promotional potential but is also great for creating loyal customers and a strong brand image.
Thus, when you write an article then you should link your Twitter account in the author section. Moreover, the likes of e-mails and LinkedIn are also examples of where you should be linking your account.
3. Find relevant Twitter accounts to build relationships with
In order to get others to create links for you, you need to build up relationships. Nevertheless, you need to ensure that these are with Twitter accounts which are relevant to your business and the industry that you operate in.
This is important because it means that your search engine optimization strategy will pull in targeted traffic and thus your conversion rate should improve.
4. Get your customers to link to your website
When customers have brought a product from your website you should give them the opportunity to Tweet about it. You can even create set tweets which the user can utilize or edit if they wish, for example: “I just bought this [URL] from *name of store*, what do you think?” The person’s friends are assured to take a peak.
5. Run competitions
Running competitions is a great way to create links to your website. One of the best formats is as follows: “Tweet us the link of your favorite item to win it”.
Make sure you incorporate a hashtag as well. This is a great method of SEO link building because it is a win-win situation; people get the chance to win a product, and you win more page views.
Moreover, if people don’t win the competition then quite a few will be likely to buy the product they selected anyway.
6. Different twitter accounts for business units or employees
Having several different accounts – per sectors of your business, or for each employee, is a great way of drumming up as much interest as possible and posting more links whilst doing so naturally.
Moreover, a lot of people may be likely to pay attention to an individual’s account rather than a business as a whole because it is more personal and real.
If you use the six tips mentioned in this article then you can use Twitter as a great link building and search engine optimization platform.
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