In this article, I am going to explain some simple tips to transform your unattractive and dry article into a lively and catchy article just by using some formatting skills. Formatting your content makes it easy to read and understand.
If your visitors are just bouncing back from your site or closing your site just after opening or having a low average visitors stay time on your site then wrong formatting can probably be one of the reasons. No one will give a second look to an unformatted article with the improper writing style. Most bloggers in start do not consider it as an important part but soon they will realize that a blog with improper and unformatted content is not even close to any professionalism.
Wrong Way To Format Articles
Wrong article formatting includes not using suitable font family and font size. If an article is not having paragraphs and line breaks, it is also a wrongly formatted article. Missing bullets and numbering styles for listings and points also gives an improper look to the article as it will cause difficulty in reading them. Users also do not like really Long sentences.
Missing bold/italics/underline tags for highlighting key phrases is also a bad practice in article writing.
10 Points To Write Attractive Articles By Proper Formatting
1. Breaking Long Sentences
This is the first point which is about breaking long sentences. You've to break long sentences into small readable sentences. Make sure the meanings of the sentence do not change by breaking long sentences into small sentences. You can also try compressing the long sentences into short because most of the people, do not usually read the whole article and they just read few lines. So, if you've described the article in little lines then it will be better.
2. Making Paragraphs
Divide your article in small paragraphs into 3-4 lines each depending upon the context and meanings. You will notice that an article with multiple small paragraphs will be much easier to read as compared to an article with only one big paragraph. It doesn't only help to read the article easily but it also brings some more beauty. As a demo, you can see this current article which is being read by you and here we've divided the article into some passages for formatting.
3. Basic Simple Text Formatting
Basic text formatting of an article means selecting a proper font size and font family for different parts of an article. Use a fixed font size for all your articles. You can also use a particular font and size for paragraphs and another for headings and in the same way some other font for different parts of and an article. Select a font size and family that can be seen easily by the visitor easily. Don’t use too small fonts such that you have to use a magnifying glass to view them.
Always choose the right font according to your site and article topic. I recommend using justified formatting for your paragraphs with a font size of 14 for paragraphs. I use 18 font size for headings.
Tip: Just be clear and don’t use too many fonts on your site. Just Stick to one or 2 fonts only. It will give your site a professional look. Also keep your site look simple.
4. Make Use Of H3, H4, H5 Headings
Adding a heading to your article improves the readability of the article. It is also important from search engines rankings point of view. The proper headings in an article bring completely new and awesome look. For the proper headings, I recommend to start from H3 tag and if sub and minor headings are required then use H4 and H5 for them.
5. Bullet and Numbered Lists
Use Bullets and Numbered list style if you are listing something in your article. Visitors will easily understand if you provide them some listed information in your article. However, you can even customize that bullet and numbered lists if there are options for it like using an arrow and other symbols for bullet list and also using the style numbers in numbered list.
6. Highlight Key Phrases and Main Points
This point can make your articles even more attractive because here we'll manually attract the people to some main, creative, ideal and important points in the article. You can use Bold, Italic, and Underline functions to highlight the key phrases which will automatically bring the reader's eye to the main point. You can do this even by changing the text color and its background color.
7. Implement Relevant Images
Add proper and related images to the article. Do not add too many images to a single article as it will decrease the page speed. Add one or two images to a 500+ word article. Insert images of dimensions that fit at least the width of your site page. Use same dimensions for all the images so that your article may look uniform throughout completely.8. Inserting Links To Related Topics
Insert and embed links in your article with other articles on your site. Use proper keywords for linking. Use links in all parts of the article. Try to embed links in all paragraphs of the article. You can use both text links and image links in your article. Remember text links have more important that Image links. And another point you should remember is that, try to insert related links to the topic which will help to increase bounce rate, internal linking and also helps search engine robots to understand your site properly.
9. Adding Quotes
Quote, some related quotes in the article. It can make your article a professional and good looking article which gives some motivation and engagement to the readers too.
10. Add Some Final Touches
Add some related and useful lines in the first paragraph and last paragraph of the article. You’re your article at least once at the end and check for grammar and spelling mistakes. Consider yourself as a visitor and a reader while going through your article. Insert titles and alt tags in the links and images. Try to increase the word out of your article and provide worthy and unique content.
At the last thing! Always think out of the box to do something new and innovative.
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