We’re gonna left no question unanswered so buckle up and enjoy reading!.
What Is Alexa.com
There are lots of ways a blogger or a webmaster determines the success of his/her blog, Alexa is among them, basically it’s a web analytical company, Alexa gives rank to websites/blogs according to their daily visitors and page views, it was created by internet entrepreneurs Brewster Kahle & Bruce Gilliat in 1996, it was later acquired by E-commerce giant Amazon.com for 250$million, it was initially a web search engine but after it was acquired by Amazon they decided to cease it search engine operations and they started focusing on its web analytical capabilities and today it is the leading web analytical company.
What Rank Is Considered Decent In Alexa’s Ranking
The lower the better, if you’re rank is under 100k in Alexa’s Ranking then it's considered more than good, Alexa give detailed analysis only for site which ranks under 100k because there are more than 100 million websites and blog and they can’t monitor all of them so you have to make your blog worth it to get analysis from it,
Quick fact!
Currently, Google holds the 1st position in Alexa whereas Facebook is at 2nd.How Alexa Rank Is Determined?
Well that’s when the inaccuracy of Alexa kicks in, It offer a free toolbar which we can install in our browser to see the ranks of every website we visit instantly, well that toolbar is the thing by which it determines blog/website ranks, suppose your blog is getting 500 visitors per day and only 50 of them are using its toolbar only those 50 visitors will be counted by Alexa and be used to determine the rank your blog, blogs in certain niche tends to get better rank while getting low traffic. Why? the best way to explain you this is to do a simple differentiate between an internet savvy and an average internet user.
Average Internet Users
An average internet user mostly use internet for 2 purpose social networks & daily life questions, an average internet user have max of 20% chance of having Alexa toolbar because they don’t even know about Alexa or what a toolbar is and most of their daily life question are related to health, technology or food therefore blogs in these niches tends to rank lower (but get a lot of traffic) because as said earlier Alexa rank is determined by the number of visitors using Alexa’s toolbar.
Internet Savvy
An internet savvy like me likes to learn new things about the internet daily so it’s a high chance an internet savvy having Alexa’s toolbar and what are the targeted sites for internet savvy? It’s these kinds of blog you currently are reading this article on, these kinds of blogs/website tends to rank a lot higher than blog In different niche.
Whar Are The Benefits Of Having Good Alexa Rank
Well there are quite some good benefits of having a decent Alexa rank like if you have good Alexa rank and you want to leave PPC or CPM ad network and try direct advertising Alexa rank will come handy because advertisers determine the credibility of your blog by different factors in which Alexa is included with top priority, or you want to sell your blog the lower the Alexa rank is the better the price would be other than this it’s just fun to watch your Alexa rank drops and keeps you motivated.
That’s all folks suggestions, feedback and questions are highly appreciated
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