SEO denote as Search Engine Optimization. As the name indicates that it refers to search engine which means is to make your site search engine friendly. After every update of google, SEO factors seems more confusing and difficult. People thinks SEO is like big mystery or what something they can't do it.
Oh' i think we need to stick with the topic... that is
1. On-page SEO.
2. Off-page SEO.
They are basically are the types of SEO or you can say that they are the factor's in which SEO depends on. But for the one who are new in this SEO world would get alot things to learn about seo factors:
What is On-page SEO & Factor's that make your On-page SEO
On-page SEO refers to in page ranking of your site. This SEO type refers to your HTML optimization of your site. Like meta tags, HTML tags, meta description and a lot more. It's addressing all parts of your websites that matter to search engine rankings. Your post keywords, your title description, alt text of images and properties and many other things are based on on-page SEO.
The most important work of On-page SEO helps the Google to place your site on the top of the Google ranking. If the base of your strong then Google has no right to down the ranking of your site. But also u need to focus on OFF-page SEO, we later talked on about this.There is also two little but most effective way to get your on-page right is 'Website should be Mobile friendly' and 'Page load time of your website'. These two hell's are also the parts of On-page SEO. Many people ignoring this that they are not very thing to do that why and how I reduce the page load time of my website and looks the website more responsive. The answer chooses the right theme for your website.
Here is the post which guides you to get professional and responsive themes for your new website.
Factor's need to focus on making your On-page SEO
There are a lot of things which we need to focus on making On-page of our sites. Following are the factors I tell you about On-page SEO which gives a boost to your site.
Content Of Your Post
The foremost work doing by your contents which you posted daily on your site. It's the main factor in the On-page SEO rankings. It's not only a work for On-page SEO but also of a lot of many things. When you write your content makes sure you put such names and keywords which you put on your keywords and title of your post.
Try to make more out of content, take your time and write a rich post that everyone likes it. You need to just take the topic of today's post and take some eye-catching photos from stock or make them in PS. And after those write methods come. Always write a post that you have knowledge about. Don't steal other post or ideas. People are not successful who become copycats of others. Yeah, you can see other's post for how they write their post. After deciding the topic of your post then choose the title of your post that not that big and not much small. Keep it small and catchy.
After you have to choose keywords for the post, title and description you must add those keywords in your post and title for the on-page optimization. Make sure you add the image title text and alt text for the more best result. Place the labels and Permalink right and must add search description if you are using blogger.com.
HTML Tags Of Website
When someone searches your site in the Google Search Engines this plays an important role in the introduction of your site to the visitors. Meta description is the things that tell about your website in a short way. Like if my blog is about tech tips and blogging tips or something else like this. Then you should add meta description like this as below I stated;
" This website is about How to's items, Viral news and blogging tips and tricks. " in an HTML side of your site. Don't worry about other's meta tags but if you did this right you can automatically add the other meta tags.
Short but most Effective
When you analyze your site on some online tools you see they show some of the things or error that your site contains and they say that not good for your site. That's true. That told you about your page loading speed, H1, H2, H3, and H4 title tags of your site and some errors like broken links, etc.
First, the page loading speed may effects the visitor's experience if they visit your site. Your page speed maximum limit is 5 to 6 sec and the minimum as much you can reduce it. Try to make it low as much as possible. Make your site simple and responsive and remove unnecessary things or codes from your page.
Find broken links and fix them. Broken links are the things which make your site awful. Like if I writing a post on content and I talked about the backlinks in my content post when I type the backlink word I attached a link with that word and when people click on that link they received a new page you may be called it a new link destination page. When those links don't open they are termed as broken link and they are in the categories of error and harm your site.
Some quick suggestion about improving On-page SEO
- Proper URL Structures
- User-friendly navigation (breadcrumbs, user sitemaps)
- Optimized internal links
- Text Formatting (use of h1,h2,bold etc)
- Image optimization (image size, proper image names, use of ALT tag)
- User-friendly 404 pages
- Fast loading pages
- Google Authorship verification for all pages
- Top quality fresh content (This is always the most important SEO factor!)
- External links (no broken links or links to ‘bad’ sites)
What is Off-page SEO & Factor's that make your Off-page SEO
Off-page SEO are the techniques and strategies related to activities happened outside of your website. Off-page is more important than the on-page. Well, this work requires a consistent time about 15 to 20 minutes regularly to build the off-page of your site. If u build an Off-page of your site you find sometimes to do this.After you get regular to this within a month you see a big difference in your site's organic traffic.
Off-page get's an edge over On-page because it's might have some quality factor's then on-page. Search Engine also ranks first the website which has been strong in the Off-page. The social signals are also the part of Off-page SEO when you posted your post on social media it will give you more edge on getting more traffic from it. We talked later about this.
They help us in increasing the rankings of Alexa and SERPs ranks. Increasing your page rank in Google and build the quality of your websites and grab more visitor's attention to your sites.
So, this is not a rocket science, it also based on the following factor:
Link Building & Backlinks
Social Signals
And some short Info's
Before getting into this, as I said above that these things are not done by a magic your consistent effort's necessary to do this thing, you actually burn the midnight eyes in doing such things.
Link Building & Backlinks (must doing work)
This strategy used by millions of Bloggers and website owner in the world, because this is only the most effective way to do SEO of your site. This method is used to getting more and more traffic to your site. These also known as the links which some site created and pointed towards to your domain and your site's specific pages.
Over the year's website owners and bloggers build their websites backlinks in order to get more attention and rank higher in search engines. Search engines also like backlinks websites, that doesn't mean to make 10 to 20 backlinks per day. That's not good your website or google might block it. Set the schedule to make backlinks per/month. If u ask me how many backlinks is enough for one month is 7 to 8 quality high authority web pages backlinks.
There are some ways which help u to make backlinks:
Blog Directories
Do Forum Posting ( Big and Popular Forums only )
Blog Commenting (Best)
Shared other's content
Do guest post on popular blogs
Article Directories
The Power Of Social Media
About 63.56 % of internet traffic comes from social media. You can't deny that. I know that most of the links on social media are 'nofollow' but that doesn't mean it has any value. You may call it Link Building.
Make your page and group on Facebook, build your fan following and more. Ask your friend to visit your site and read the articles. If u successfully build a community of your website on Facebook then in coming days you may notice that 60 % of the traffic coming from your site is from facebook. That's called Social Marketing and make the most out of social signals.
Regards.
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